Crop management platform
DATE
2020-2021
Lead Interaction Designer
ROLE
TOOLS
Adobe XD, Sketch, InVision
Situation
Hemp became legal.
In order for farmers to grow, a system needed to be in place by planting season.
Following a pilot, our client had less than a year to develop a process to manage crop growth.
Task
Create a full lifecycle Salesforce solution for specialized agricultural license issuance and management, share data between three federal agencies, and track compliance.
Action
Design Research
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Led a workshop to understand requirements
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Learned about each of the nine user groups through interviews
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Created personas and journey maps
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Created site maps and user flows
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Connected the research in a cohesive, clickable prototype
Design Phase



Action
Prototyping
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Designed eight comprehensive prototypes with unique flows, and usability tested them to ensure they met users' needs. This included collaborating with developers to ensure feasibility.
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Application process for growers
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Management plan submission for States and Tribes
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Annual reporting for States and Tribes
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Sampling agent and testing lab data management
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Public search tool for enforcement agencies
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Back-end system for client to manage their workflow​
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In addition, I created a full design and branding system as well as all graphics visible on the site.




Action
TRAINING and GUIDES
Developed system guides for the public and internal users, and ran training sessions
Managing
Change


